Three industry observers share their predictions for the CRM market in the coming year.

Rob Bois, analyst with Boston-based AMR discusses SAP’s latest release, the outlook for CRM suites and spending in the year ahead.

He’s joined by Elana Anderson, independent analyst with NxtERA Marketing, who shares her thoughts on marketing technology in 2008, including behavioral targeting, getting past the hype of Web 2.0, mobile marketing and the role of the CMO.

John Ragsdale, research vice president with the Service and Support Professionals Association, also joins the conversation. John gives his predictions for Web self-service and its effects on customer service, leveraging user communities, wikis and the job outlook for customer service.

Program guide:

• (00:01) Rob Bois
• (20:14) Elana Anderson
• (32:29) John Ragsdale

 

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John Ragsdale is the vice president of research with the Service & Support Professionals Association, a longtime industry analyst and call center manager.

In this podcast he discusses the future of customer self-service technology, its evolution from a tactical to a strategic imperative and how vendors in the self-service market are innovating. He also shares his take on highly customized “microsites” that allow companies to create personalized pages for customer e-service and the growing importance of “click-to-call” customer service technology.

 

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Our Voices of CRM podcast series continues with this conversation with Richard Feinberg, director of the Center for Customer Driven Quality at Purdue University. Feinberg shares his thoughts on call center technology, including speech technology, Voice over Internet Protocol (VoIP), how companies are now paying for some of the mistakes of call center offshore outsourcing and the best way to measure customer satisfaction.

Feinberg, a PhD, is also a consumer psychologist and professor in the Department of Consumer Sciences and Retailing at Purdue. He teaches courses in consumer behavior, retailing, “e”-retailing, CRM and leadership.

 

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