Ed Thompson, vice president and distinguished analyst with Gartner Inc., shares his thoughts on the Web 2.0 phenomenon and how it’s affecting CRM operations in this podcast.

From the Gartner CRM Summit, Thompson discusses the ways CRM technology vendors are adopting Web 2.0 technology, blogs, getting started with Web 2.0 initiatives and the role of start up companies in the evolution of Web 2.0 and CRM.

 

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