Sheryl Kingstone on mobile CRM
In this podcast, Sheryl Kingstone, director for customer centric strategies at the Yankee Group, shares her insight into mobile CRM.
She discusses deploying mobile CRM applications, choosing between a CRM suite vendor for your mobile needs or turning to partners for their mobile applications. She also shares some of the pitfalls and best practices for mobile CRM.
Posted: July 9th, 2007 under Uncategorized, CRM strategy, mobile sales, mobile CRM.
Mobile CRM although hold much promise but it has still some way to go. Most sales/marketing people I know of would best use their mobile phones to get alerts on upcoming meetings, new leads, contact information of leads to call and it seems that at the moment they are not looking for anything more than that!!!!
Comment by Vishal Puri — October 1, 2007 @ 12:26 pm