Seth Godin on marketing metrics and social media
In this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market.
He also questions the fascination with metrics in marketing.
Posted: January 30th, 2007 under Uncategorized, Web 2.0, marketing management strategies, customer loyalty.
Instead of podcasts cant we just have normal books or e-books !
Comment by David Solomon — August 7, 2008 @ 6:37 pm