In this podcast, Brad Wilson, general manager of Microsoft CRM, spoke from Convergence, Microsoft’s main CRM-related conference, on Microsoft and on-demand CRM.

Wilson, whose background includes stints at PeopleSoft, Epiphany and a number of start-ups, shared his experiences in the CRM market over the past 12 years and what to expect in the future, both from Microsoft and the market, including on-demand CRM. Wilson also discusses what he sees as “the next killer app in CRM.”

 

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